Do you understand the "breaking" and "standing" of the development of the steel industry?

The development of the steel structure industry has become faster and faster in recent years, and with the continuous rise and development of e-commerce this year, the traditional steel industry has slowly fallen into a daily dilemma. However, in the face of these downturns in development, our steel structure enterprises also need to carry out model innovation and change the marketing model. Now with the Xirong steel structure, let's understand the breaking and standing of the steel industry.

"Breaking" - transformation and upgrading

This year is the year of the establishment and development of "Internet +". In the government work report, Premier Li Keqiang proposed the "Internet +" action plan for the first time, and various departments have successively introduced relevant policies. At this point, the top-level design of "Internet +" has been completed. For the traditional steel industry, "Internet +" is like a shot in the arm, helping the transformation and upgrading of the industry.

On November 18, Premier Li Keqiang presided over the executive meeting of the State Council, deploying to accelerate the technological upgrading and transformation of enterprises and promote the industry to move towards the middle and high end. The meeting believes that accelerating the technological upgrading and transformation of enterprises, making "Made in China" strong, improving quality and efficiency, and forming new competitive advantages is an important measure to improve supply and expand demand, which is not only a top priority, but also a long-term plan.

The meeting determined to focus on the key areas of "Made in China 2025", give play to the role of the main body of enterprises, in accordance with the principle of maintaining pressure, market-oriented, and with the goal of improving quality and efficiency, start the implementation of a number of major technological transformation and upgrading projects, support enterprises with markets in traditional industries such as light industry, textile, steel, and building materials to improve the level of design, technology, equipment, energy efficiency, etc., effectively reduce costs, and support the growth of innovative enterprises and emerging industries.

Driven by a series of policies, the transformation of China's steel industry has given new impetus. In the Internet age, countless magic has been created. Although the steel industry belongs to the traditional manufacturing industry, it does not mean that steel and the Internet do not intersect. To achieve Made in China 2025, "Internet +" is its only way.

"Li" - construction steel

Taking the promotion of e-commerce in the steel industry as a top priority, highlighting the importance of the country. "Internet + steel industry" is a new product feature and a new win-win model. At the same time, "Internet +" is also an inevitable choice for the transformation and upgrading of the steel industry.

With the popularity of 4G mobile networks and smartphones, the number of mobile Internet users has skyrocketed. In order to seize this market, many steel companies have converted PCs into mobile clients. "Building steel" mobile vertical search is an information platform built based on the mobile Internet, which is different from the traditional vertical search, but is actually an APP software. With the rapid development of the Internet, it is difficult to query the most direct information in the huge amount of information through search engines. With the "Construction Steel" vertical search, you can directly hit the information point to achieve accurate query. In this regard, Zhou Liangru said that our development of this is to conform to the great changes of this era, provide new opportunities for the development of our steel industry, and provide a broader and more convenient platform.

However, returning to rationality, the traditional steel industry is facing problems such as weak demand, overcapacity, inventory backlog, low prices and unreasonable structure, and the "winter" of the steel industry has just begun. For this, we cannot shy away from it, nor do we have to avoid it. Everything is two-sided, and so are the "construction steel" platforms, which face great tests and development opportunities. Only by experiencing "breaking" and "standing" can the steel industry be invincible in the future competition.

Only by finding a breakthrough in the industry, the innovation and transformation of the enterprise will be successful, I hope the above understanding of the dilemma in the industry will help you.